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DEVICE PITSTOP: Resale Gurus Open Buy-Sell-Trade-Repair Concept Device Pitstop for Computers, Phones, and Tablets

 
Minnetonka-based NTY Franchise Co. acquired a small Las Vegas laptop exchange company and is growing the rebranded concept under the Device Pitstop name. Father-son duo Ron and Chad Olson opened the first Device Pitstop store in Ridgedale Square, a shopping center across the street from the Ridgedale Center in Minnetonka. Ridgedale Square is where the Olsons have tested or refined their other brands, such as New Uses, NTY Clothing Exchange and NTY Kids. Device Pitstop sells used, overstocked and refurbished laptops from $70 to $1,500. You can also find tablets and smartphones for sale. All devices have gone through a 21-point inspection and come with a 90-day warranty and theft check. The stores also repair devices. “We are trying to extend the life of products,” said Mike Smith, vice president of Device Pitstop. “It’s a green philosophy and it’s also a niche in the market.” Three franchise stores had grand openings last week in Maple Grove, Maplewood and Burnsville. The company has sold rights to three more stores in Edina, Eden Prairie and Woodbury. Seven Device Pitstop locations are already open outside of Minnesota. “Device Pitstop could easily reach 200 to 300 stores in five to seven years,” said Chad Olson, the company’s chief operations officer. You may scoff at those figures because franchise companies often like to make bold predictions. But the Olsons have an accomplished track record in the resale business. Ron Olson founded the company now known as Winmark Corp., which built the Play it Again Sports brand to 800 stores and is behind Plato’s Closet and Music Go Round, among others. Chad worked alongside his father. Both left Winmark years ago but found success in other concepts. Their Clothes Mentor has reached 122 stores and sold rights for another 53. NTY Franchise Co. has 205 total stores nationwide, nearly all of them franchised. Chad Olson took a deep breath when asked what’s next for the resale empire. “We’ve got to slow down,” he said. “We’ve got our hands full right now.”
Chad Olson and Ron Olson standing in the new Device Pitstop store
Ron Olson (right) and his son, Chad, opened their Device Pitstop Store in Minnetonka’s Ridgedale Square Shopping Center.

Ronald G. Olson

President

Ron Olson has been President and a Director of NTY Franchise Company since October 2006. Ron’s background included starting his career at Dayton’s Department Store, where he held many management positions. In 1977 he opened his own furniture store in Minnesota, which was a Drexel Heritage prototype store. In 1988 he co-founded Grow Biz International, now called Winmark. The first franchise rights that Olson purchased and started marketing was Play It Again Sports. Olson continued buying the Franchise rights for Once Upon A Child, Plato’s Closet, and Music Go Round. Today there over 1,000 Franchise locations.

Under NTY Franchise Company, the franchise rights were bought for Clothes Mentor and New Uses. In 2013 Olson bought Laptop Exchange and changed the name to Device Pitstop. In 2014 the company opened NTY Clothing Exchange and NTY Kids, now Children’s Orchard. There are currently 204 stores sold and 133 stores opened under the NTY Franchise umbrella.

Chad Olson

Chief Operations Officer

Chad Olson has been Chief Operations Officer of NTY Franchise Company since January 2007. From May 1994 to December 2006, he held various positions for Winmark Corporation (f/k/a Grow Biz International, Inc.), including Field Operations Manager for the Once Upon a Child concept from 1999 to 2002, and Regional Operations Manager for the Plato’s Closet concept from 2002 to 2006.

Sarah Primmer

Vice President of Finance & Human Resources

Sarah Primmer is the Vice President of Finance and Human Resources for NTY Franchise Company. She joined the company in January 2014. Prior to joining NTY, Sarah spent over 25 years as the controller and business manager of a local sales and marketing firm calling on Target stores.

Michael D. Smith

Vice President of Strategic Planning

Michael D. Smith has held numerous roles with NTY Franchise since 2010. He is currently the Vice President of Franchise Development and Strategic Planning. From December 2000 to July 2010, Michael held the position of Chief Executive Officer and Co-Founder of the franchise company Laptop Xchange. From June 1994 to December 2000, Michael held numerous roles within the Grow Biz International brands of Play It Again Sports and Computer Renaissance. These roles included Corporate Store Management, Field Operation Specialist, and Franchisee.

Jenny Mann

Vice President of Operations | Executive Director of IT

Jenny Mann is the Senior Vice President Clothes Mentor and Children’s Orchard. In February of 2024, Jenny took on her current role overseeing IT, Marketing and the e-commerce platforms for both brands. Prior to this, Jenny was the Director of Marketing for NTY Franchise Company since January 2013. Jenny started with the NTY Franchise Company in 2008 with Clothes Mentor and has held many roles, including; Store Manager, New Store Opener, and Regional Operations Manager. Before joining NTY Franchise Company, Jenny worked for Old Navy (Gap, Inc.) and Target in management roles.

Michelle Vaudrin

Senior Director of Operations

Michelle Vaudrin is the Senior Director of Operations for Clothes Mentor and Children’s Orchard. Prior to joining NTY Franchise Company in March 2016, she worked in leadership roles for Burlington, American Eagle and Macy’s. Michelle attended University of Wisconsin-Stout with a degree in Retail Merchandising and Business Administration. She brings extensive background in training of strategies, merchandising, customer service and multi-unit store operations to the team.

Ashley Huebner

Director of Marketing

Ashley Huebner oversees NTY Franchise Company’s marketing and advertising efforts to drive sales, build brand awareness and lead the planning on how to effectively market both brands. She leads creative initiatives for NTY Franchise Company, driving the brands’ vision in aesthetics, tone, and trends to elevate our brand position as a leader in the resale category. Ashley joined the Clothes Mentor team in March of 2015. Ashley has 8+ years of Graphic Design experience. Ashley holds a strong background in design, user experience, and a passion for creativity. She holds a BA degree in Advertising and Art.

Jessica Fix

Franchise Contract and Office Administrator

Jessica Fix is the Franchise Contracts and Office Administrator for NTY Franchise Company. She started with the company in January of 2018. Jessica works alongside the Franchise Development Team and provides office support to the headquarter office. She has 20 years in the franchise industry, previously working for Carlson Leisure Group/Travel Leaders Franchise Group in a variety of roles, such as Database Coordinator, Legal Contract Administrator, and Executive Assistant to the Franchise Sales Team.