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NEW USES: Woodbury Store Showcased in Pioneer Press

New Uses Woodbury was featured in a colorful article  about the growing popularity of reuse stores. Check out the article by Bob Shaw with Pioneer Press:

Reuse Stores Popping Up in the Twin Cities

By Bob Shaw

Deb Hauer plopped a box of plates onto the store counter.

“Ooof!” she said. “I am downsizing, big time.”

Hauer is near retirement and moving into a townhome, a move that requires shedding a lifetime of accumulated stuff.

Instead of donating the plates to Goodwill, she was selling them at a for-profit store in Woodbury — New Uses.

The store is one of a wave of new used-goods stores, which sell almost everything that can be owned.

They are popping up in malls, often replacing stores that sell new merchandise. Three used-clothing stores are open in Woodbury — Once Upon a Child, Plato’s Closet and Clothes Mentor — in a mall with no other clothing shops except shoe stores.

“I would say the growth is increasing exponentially,” said Louise Kurzeka, chapter president of the National Association of Professional Organizers, which monitors household recycling stores.

Used goods in America are now a $16 billion industry, according to the data-generating firm First Research. This includes sales from 20,000 thrift stores, antique dealers and consignment shops but not sales at pawn shops or used car or boat dealers.

Kurzeka said the used-goods industry has been increasing by 7 percent annually for the past two years, far more than the retail industry overall.

She said that’s because the Great Recession put financial pressure on homeowners, who are selling their belongings to ease the crunch.

“People are brushing off their bruises and saying: ‘I am in financial trouble. I need to sell my stuff,’ ” Kurzeka said.

In addition, baby boomers are retiring and downsizing. This means selling off the contents of big suburban houses.

“They are moving out of a 3,500-square-foot house into a 1,200-square-foot condo,” Kurzeka said.

Established charities such as Goodwill have long accepted donations of clothing and housewares. Pawn shops pay cash for items with high resale value.

But they have been facing competition from stores selling used books, computers, musical instruments, exercise machines and sports equipment.

Also competing for used goods are the more than 200 consignment shops in the metro area, according to the website Yelp. These shops usually pay the donor when the item is resold.

There are new stores operated by other nonprofits. Savers has opened three warehouse-size stores in the Twin Cities metro area.

Another newcomer is the Found It Estate Store in Bloomington, a used furniture and household goods store. That store, which opened in August, and two others are run by Bridging, a nonprofit group that helps people living in poverty.

A unique type of used-goods store is the ReStore in New Brighton. It sells donated home construction materials such as lumber, tile, cabinets and carpet.

“It’s what you would find in a Menards or Home Depot,” said Pete O’Keefe, ReStore operations manager.

Only one item is not accepted. “We do not take used toilets. We could have filled the old Metrodome with old used toilets,” said O’Keefe.

He said ReStore saves money for consumers and helps the environment.

“This is a green solution to keep things out of landfills,” he said. “About 10 years ago, contractors did not care. Now, they have a green mind-set.”

ReStore is owned by Habitat for Humanity, and O’Keefe said revenue from one year of sales at the New Brighton location pays for the construction of five Habitat homes.

The biggest used-goods presence in suburban malls are the for-profit businesses. Many, including New Uses, pay customers cash in advance for their household items.

“We have a lot of people coming in and saying they are moving their parents into senior housing,” said Valeta Cornwell, co-owner of the Woodbury store.

In her store, about a third of the floor space is for furniture. The rest is devoted to small appliances, rugs, artwork, slow cookers and home decor items.

Store customer Hauer said she was downsizing, but she couldn’t resist buying a fireplace insert and a wooden stool before she left.

Before she left, she looked around appreciatively. “What a fun place!” she said.

New Uses franchisee and store manager organizing the showroom floor plan by moving furniture and artwork to different areas
Valeta Cornwell co-owner of new uses, a home resale store in Woodbury, moves items around on Wednesday, November 25, 2015. (Pioneer Press: Scott Takushi)

 

Ronald G. Olson

President

Ron Olson has been President and a Director of NTY Franchise Company since October 2006. Ron’s background included starting his career at Dayton’s Department Store, where he held many management positions. In 1977 he opened his own furniture store in Minnesota, which was a Drexel Heritage prototype store. In 1988 he co-founded Grow Biz International, now called Winmark. The first franchise rights that Olson purchased and started marketing was Play It Again Sports. Olson continued buying the Franchise rights for Once Upon A Child, Plato’s Closet, and Music Go Round. Today there over 1,000 Franchise locations.

Under NTY Franchise Company, the franchise rights were bought for Clothes Mentor and New Uses. In 2013 Olson bought Laptop Exchange and changed the name to Device Pitstop. In 2014 the company opened NTY Clothing Exchange and NTY Kids, now Children’s Orchard. There are currently 204 stores sold and 133 stores opened under the NTY Franchise umbrella.

Chad Olson

Chief Operations Officer

Chad Olson has been Chief Operations Officer of NTY Franchise Company since January 2007. From May 1994 to December 2006, he held various positions for Winmark Corporation (f/k/a Grow Biz International, Inc.), including Field Operations Manager for the Once Upon a Child concept from 1999 to 2002, and Regional Operations Manager for the Plato’s Closet concept from 2002 to 2006.

Sarah Primmer

Vice President of Finance & Human Resources

Sarah Primmer is the Vice President of Finance and Human Resources for NTY Franchise Company. She joined the company in January 2014. Prior to joining NTY, Sarah spent over 25 years as the controller and business manager of a local sales and marketing firm calling on Target stores.

Michael D. Smith

Vice President of Strategic Planning

Michael D. Smith is the Vice President of Strategic Planning. From December 2000 to July 2010, Michael held the position of Chief Executive Officer and Co-Founder of the franchise company Laptop Xchange. From June 1994 to December 2000, Michael held numerous roles within the Grow Biz International brands of Play It Again Sports and Computer Renaissance. These roles included Corporate Store Management, Field Operation Specialist, and Franchisee.

Jenny Mann

Vice President of Operations | Executive Director of IT

Jenny Mann is the Senior Vice President Clothes Mentor and Children’s Orchard. In February of 2024, Jenny took on her current role overseeing IT, Marketing and the e-commerce platforms for both brands. Prior to this, Jenny was the Director of Marketing for NTY Franchise Company since January 2013. Jenny started with the NTY Franchise Company in 2008 with Clothes Mentor and has held many roles, including; Store Manager, New Store Opener, and Regional Operations Manager. Before joining NTY Franchise Company, Jenny worked for Old Navy (Gap, Inc.) and Target in management roles.

Michelle Vaudrin

Senior Director of Operations

Michelle Vaudrin is the Senior Director of Operations for Clothes Mentor and Children’s Orchard. Prior to joining NTY Franchise Company in March 2016, she worked in leadership roles for Burlington, American Eagle and Macy’s. Michelle attended University of Wisconsin-Stout with a degree in Retail Merchandising and Business Administration. She brings extensive background in training of strategies, merchandising, customer service and multi-unit store operations to the team.

Ashley Huebner

Director of Marketing

Ashley Huebner oversees NTY Franchise Company’s marketing and advertising efforts to drive sales, build brand awareness and lead the planning on how to effectively market both brands. She leads creative initiatives for NTY Franchise Company, driving the brands’ vision in aesthetics, tone, and trends to elevate our brand position as a leader in the resale category. Ashley joined the Clothes Mentor team in March of 2015. Ashley has 8+ years of Graphic Design experience. Ashley holds a strong background in design, user experience, and a passion for creativity. She holds a BA degree in Advertising and Art.

Jessica Fix

Franchise Contract and Office Administrator

Jessica Fix is the Franchise Contracts and Office Administrator for NTY Franchise Company. She started with the company in January of 2018. Jessica works alongside the Franchise Development Team and provides office support to the headquarter office. She has 20 years in the franchise industry, previously working for Carlson Leisure Group/Travel Leaders Franchise Group in a variety of roles, such as Database Coordinator, Legal Contract Administrator, and Executive Assistant to the Franchise Sales Team.