Skip to content

Moms Trade In and Trade Up at Children’s Orchard Cleveland, TN

Moms can make money and save money by trading in and trading up their children’s clothing, shoes, equipment and more at Children’s Orchard Cleveland, TN. Check out the excerpt from an article below to find out more. You can also read the full article at timesfreepress.com.

Bring something, take home something—the art of swapping 

By Lynda Edwards

Excerpt:

Children's Orchard Cleveland, TN, inside store
Photo by Doug Strickland, courtesy of Times Free Press

Make room for baby

But Bettieville isn’t the only local shop that trades in gently worn clothes — some focus on baby clothes and items.

Up in Cleveland, Tenn., on Paul Huff Parkway, Children’s Orchard owner Dan Black has offered customers, often women, a similar chance to save money and score a fashionable find. He buys baby clothing and accessories such as motorized rocking cradles, strollers and toys. The sellers can choose cash or a store credit. 

“We offer 25 percent more in credit than we would in cash, and moms can find cute outfits in style because we ask that the clothing be no more than five years old,” says Black, who has run the store — part of a nationwide chain with another location in Murfreesboro — for 12 years and can tell how old a baby outfit is simply by its color palette.

Black does not sell vintage clothes, so you won’t find clothes to create a grunge-rock baby in red-and-black plaid and Doc Marten boots or a Greed Decade baby in a neon onesie with 1980s shoulder pads

“I have three children of my own plus grandbabies, so I have seen infant clothes through several decades,” he says, chuckling. “In the 1990s there were parachute pants that the rapper MC Hammer wore and made popular with kids for awhile.”

He and his wife opened the store with her mother and father and, since the older couple retired, now run it themselves. As scary as the 2007 recession was, Black was pleasantly surprised that 2008 was one of Children’s Orchard’s best sales years.

“We do sell some new items like baby bottles, but customers can save so much on clothes and also strollers and cradles and bouncing chairs that are in excellent condition after another mother has used them,” Black explains.

“We have about 200 regulars who have sold us clothing more than once. As their baby grows older and too big for one size, they sell it and swap it for another larger size in the store or just buy it here.”

While Black’s tiny clients hurtle forward into the future, back in Bettieville, dancer Dorothy Demure has found a time tunnel into the past via a pair of 1970s sky-high heels. She is too young to remember the decade, so she is puzzled by the clear plastic chamber beneath the shoes’ large rounded toe. Another customer, who lived through the 1970s, explains that the shoes were known as Disco Goldfish Heels and each chamber was filled with water so tiny, live goldfish could swim in them.

Jodie Simon is older than Demure but fit and trim. She gravitates toward a sheath dress whose narrow bands of crimson and magenta give it a luxurious couture sheen; it would have looked great in Studio 54 in the late ’70s and early ’80s. But she tosses it to a friend.

“I’m just not sure my personality is bold enough for those colors — yet,” Simon says. “The good thing is, there will be another swap next month and another chance to get something great.”

Click here to see more from timesfreepress.com.

Ronald G. Olson

President

Ron Olson has been President and a Director of NTY Franchise Company since October 2006. Ron’s background included starting his career at Dayton’s Department Store, where he held many management positions. In 1977 he opened his own furniture store in Minnesota, which was a Drexel Heritage prototype store. In 1988 he co-founded Grow Biz International, now called Winmark. The first franchise rights that Olson purchased and started marketing was Play It Again Sports. Olson continued buying the Franchise rights for Once Upon A Child, Plato’s Closet, and Music Go Round. Today there over 1,000 Franchise locations.

Under NTY Franchise Company, the franchise rights were bought for Clothes Mentor and New Uses. In 2013 Olson bought Laptop Exchange and changed the name to Device Pitstop. In 2014 the company opened NTY Clothing Exchange and NTY Kids, now Children’s Orchard. There are currently 204 stores sold and 133 stores opened under the NTY Franchise umbrella.

Chad Olson

Chief Operations Officer

Chad Olson has been Chief Operations Officer of NTY Franchise Company since January 2007. From May 1994 to December 2006, he held various positions for Winmark Corporation (f/k/a Grow Biz International, Inc.), including Field Operations Manager for the Once Upon a Child concept from 1999 to 2002, and Regional Operations Manager for the Plato’s Closet concept from 2002 to 2006.

Sarah Primmer

Vice President of Finance & Human Resources

Sarah Primmer is the Vice President of Finance and Human Resources for NTY Franchise Company. She joined the company in January 2014. Prior to joining NTY, Sarah spent over 25 years as the controller and business manager of a local sales and marketing firm calling on Target stores.

Michael D. Smith

Vice President of Strategic Planning

Michael D. Smith has held numerous roles with NTY Franchise since 2010. He is currently the Vice President of Franchise Development and Strategic Planning. From December 2000 to July 2010, Michael held the position of Chief Executive Officer and Co-Founder of the franchise company Laptop Xchange. From June 1994 to December 2000, Michael held numerous roles within the Grow Biz International brands of Play It Again Sports and Computer Renaissance. These roles included Corporate Store Management, Field Operation Specialist, and Franchisee.

Jenny Mann

Vice President of Operations | Executive Director of IT

Jenny Mann is the Senior Vice President Clothes Mentor and Children’s Orchard. In February of 2024, Jenny took on her current role overseeing IT, Marketing and the e-commerce platforms for both brands. Prior to this, Jenny was the Director of Marketing for NTY Franchise Company since January 2013. Jenny started with the NTY Franchise Company in 2008 with Clothes Mentor and has held many roles, including; Store Manager, New Store Opener, and Regional Operations Manager. Before joining NTY Franchise Company, Jenny worked for Old Navy (Gap, Inc.) and Target in management roles.

Michelle Vaudrin

Senior Director of Operations

Michelle Vaudrin is the Senior Director of Operations for Clothes Mentor and Children’s Orchard. Prior to joining NTY Franchise Company in March 2016, she worked in leadership roles for Burlington, American Eagle and Macy’s. Michelle attended University of Wisconsin-Stout with a degree in Retail Merchandising and Business Administration. She brings extensive background in training of strategies, merchandising, customer service and multi-unit store operations to the team.

Ashley Huebner

Director of Marketing

Ashley Huebner oversees NTY Franchise Company’s marketing and advertising efforts to drive sales, build brand awareness and lead the planning on how to effectively market both brands. She leads creative initiatives for NTY Franchise Company, driving the brands’ vision in aesthetics, tone, and trends to elevate our brand position as a leader in the resale category. Ashley joined the Clothes Mentor team in March of 2015. Ashley has 8+ years of Graphic Design experience. Ashley holds a strong background in design, user experience, and a passion for creativity. She holds a BA degree in Advertising and Art.

Jessica Fix

Franchise Contract and Office Administrator

Jessica Fix is the Franchise Contracts and Office Administrator for NTY Franchise Company. She started with the company in January of 2018. Jessica works alongside the Franchise Development Team and provides office support to the headquarter office. She has 20 years in the franchise industry, previously working for Carlson Leisure Group/Travel Leaders Franchise Group in a variety of roles, such as Database Coordinator, Legal Contract Administrator, and Executive Assistant to the Franchise Sales Team.