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Device Pitstop is Making a Splash in Minnesota and Beyond

Check out an excerpt from a startribune.com article below, which explains the growing used-electronics retail market and features Device Pitstop as an up-and-coming franchise serving this market in the Twin Cities and beyond.

device pitstop staff helping customer
Photo from Device Pitstop.

Used electronics retail market boots up in the Twin Cities

By John Ewoldt

Amanda LaGrange dumped the title “Tech Dump.”

When the CEO of the nonprofit Tech Dump, a St. Paul-based collector and recycler of used, obsolete and damaged electronics, decided to open a new retail store to sell them, she figured “Tech Discounts” would be more enticing.

“We’d been selling refurbs for years in a corner of our Golden Valley warehouse, but when we decided to get serious about it, we rebranded,” she said.

Getting serious means that the new Tech Discounts store in Bloomington operates strictly as a store. The two locations in Golden Valley and St. Paul will continue to use the Tech Dump name for collection, recycling, repairing and refurbishing. The Bloomington location and the store within the Golden Valley facility are called Tech Discounts.

By recycling and reselling used electronics for 50 to 75 percent less than new, the company has kept more than 75 million pounds of electronics out of the waste stream. Fifteen percent of that amount is refurbished.

Tech Dump is one of more than 270 electronics recyclers in Minnesota, but it is in rare company selling used electronics.

Device Pitstop, a for-profit franchised business owned by the same company that franchises Clothes Mentor, debuted last year in the Twin Cities. It now has locations in Burnsville, Eden Prairie, Maple Grove, Maplewood and Minnetonka with plans to expand in Woodbury and Edina next year.

“Our store revenue is up 20 percent over 2015,” said Michael D. Smith, vice president of operations. “There’s always been resistance buying used electronics so people need assurance the product will work.”

Device Pitstop offers a 30-day warranty and just instituted an optional recurring warranty for $3.99 to $9.99 a month. Tech Discounts will repair or replace any item that fails within six months. Customers can get a refund for any reason within 30 days.

Giving consumers confidence to buy used, LaGrange hopes Tech Discounts can expand its Twin Cities presence to five locations. Another reason that used electronics retail stores are popping up is the collapse in commodity prices for metals, plastics and aluminum.

Besides selling used electronics at the Bloomington and Golden Valley locations, Tech Discounts will also do repairs and accept electronics donations.

It is a Microsoft registered repair shop that uses R2 certification for data destruction and compliant with the National Institute of Standards and Technology and the Department of Defense.

General Manager Brian Bernhardt expects laptops and any Apple product to be best sellers. In a sampling of used products this week, the store had a 55-inch Samsung plasma TV for $599, a 13-inch MacBook Pro with 8GB memory, retina display and last year’s operating system for $999, a Dell desktop tower with Windows 7 Pro for $219 and an iPhone 6 Plus for $349.

Tech Dump and Tech Discounts operate under the umbrella of the Jobs Foundation, a nonprofit started in 2010 to employ adults with barriers to employment. Last year the foundation, which is 98 percent self-funded, employed 68 adults who had been incarcerated or treated for chemical dependency. […]

Click here to see the full article on startribune.com.

Ronald G. Olson

President

Ron Olson has been President and a Director of NTY Franchise Company since October 2006. Ron’s background included starting his career at Dayton’s Department Store, where he held many management positions. In 1977 he opened his own furniture store in Minnesota, which was a Drexel Heritage prototype store. In 1988 he co-founded Grow Biz International, now called Winmark. The first franchise rights that Olson purchased and started marketing was Play It Again Sports. Olson continued buying the Franchise rights for Once Upon A Child, Plato’s Closet, and Music Go Round. Today there over 1,000 Franchise locations.

Under NTY Franchise Company, the franchise rights were bought for Clothes Mentor and New Uses. In 2013 Olson bought Laptop Exchange and changed the name to Device Pitstop. In 2014 the company opened NTY Clothing Exchange and NTY Kids, now Children’s Orchard. There are currently 204 stores sold and 133 stores opened under the NTY Franchise umbrella.

Chad Olson

Chief Operations Officer

Chad Olson has been Chief Operations Officer of NTY Franchise Company since January 2007. From May 1994 to December 2006, he held various positions for Winmark Corporation (f/k/a Grow Biz International, Inc.), including Field Operations Manager for the Once Upon a Child concept from 1999 to 2002, and Regional Operations Manager for the Plato’s Closet concept from 2002 to 2006.

Sarah Primmer

Vice President of Finance & Human Resources

Sarah Primmer is the Vice President of Finance and Human Resources for NTY Franchise Company. She joined the company in January 2014. Prior to joining NTY, Sarah spent over 25 years as the controller and business manager of a local sales and marketing firm calling on Target stores.

Michael D. Smith

Vice President of Strategic Planning

Michael D. Smith has held numerous roles with NTY Franchise since 2010. He is currently the Vice President of Franchise Development and Strategic Planning. From December 2000 to July 2010, Michael held the position of Chief Executive Officer and Co-Founder of the franchise company Laptop Xchange. From June 1994 to December 2000, Michael held numerous roles within the Grow Biz International brands of Play It Again Sports and Computer Renaissance. These roles included Corporate Store Management, Field Operation Specialist, and Franchisee.

Jenny Mann

Vice President of Operations | Executive Director of IT

Jenny Mann is the Senior Vice President Clothes Mentor and Children’s Orchard. In February of 2024, Jenny took on her current role overseeing IT, Marketing and the e-commerce platforms for both brands. Prior to this, Jenny was the Director of Marketing for NTY Franchise Company since January 2013. Jenny started with the NTY Franchise Company in 2008 with Clothes Mentor and has held many roles, including; Store Manager, New Store Opener, and Regional Operations Manager. Before joining NTY Franchise Company, Jenny worked for Old Navy (Gap, Inc.) and Target in management roles.

Michelle Vaudrin

Senior Director of Operations

Michelle Vaudrin is the Senior Director of Operations for Clothes Mentor and Children’s Orchard. Prior to joining NTY Franchise Company in March 2016, she worked in leadership roles for Burlington, American Eagle and Macy’s. Michelle attended University of Wisconsin-Stout with a degree in Retail Merchandising and Business Administration. She brings extensive background in training of strategies, merchandising, customer service and multi-unit store operations to the team.

Ashley Huebner

Director of Marketing

Ashley Huebner oversees NTY Franchise Company’s marketing and advertising efforts to drive sales, build brand awareness and lead the planning on how to effectively market both brands. She leads creative initiatives for NTY Franchise Company, driving the brands’ vision in aesthetics, tone, and trends to elevate our brand position as a leader in the resale category. Ashley joined the Clothes Mentor team in March of 2015. Ashley has 8+ years of Graphic Design experience. Ashley holds a strong background in design, user experience, and a passion for creativity. She holds a BA degree in Advertising and Art.

Jessica Fix

Franchise Contract and Office Administrator

Jessica Fix is the Franchise Contracts and Office Administrator for NTY Franchise Company. She started with the company in January of 2018. Jessica works alongside the Franchise Development Team and provides office support to the headquarter office. She has 20 years in the franchise industry, previously working for Carlson Leisure Group/Travel Leaders Franchise Group in a variety of roles, such as Database Coordinator, Legal Contract Administrator, and Executive Assistant to the Franchise Sales Team.