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Children’s Orchard Manhattan Beach is All About Family

Check out this article from tbrnews.com about the family behind Children’s Orchard Manhattan Beach:

children's orchard manhattan beach family
Photo courtesy tbrnews.com. Back row from left, daughters Carrie and Cindy with their mom and Children’s Orchard franchisee Carol Mintz.

A garden of gifts at Children’s Orchard in Manhattan Beach

By Genie Davis

Children’s Orchard offers a wide variety of gifts and practical items from clothing and shoes to toys and equipment for infants through pre-teen children. Owner Carol Mintz and her two daughters buy and sell children’s apparel, shoes, toys and equipment.

“I’ve owned the business for seven years,” Mintz said. “I bought it because my daughters were having babies, and, as a grandmother, I figured I should get a head start on all that,” she laughed.

An added bonus: her daughters Cindy and Carrie were interested in the business, so the shop has become a family affair. The store was a natural fit for their interests, too.

“I grew up in retail; my dad was in retail in Philadelphia,” Mintz explained. “So I was familiar with the business, although I come from a marketing background, and my daughters also came from public relations and marketing.”

That marketing background has paid off in terms of building their business, and so does Mintz’s daughter Cindy’s FIDM fashion degree.

“She decorates the store, and she’s great at putting outfits together for customers. That’s her favorite thing to do,” Mintz said.

Children’s Orchard has a selection that pleases both shoppers and sellers.

“I think because of where we are located in Manhattan Beach, we get wonderful brands, and we are able to price them very reasonably for shoppers. It’s a good experience for both our shoppers and the people who sell to us, Mintz said. “Sellers can benefit even further with the 30 percent or more in store credit we offer them, so that they can shop here very reasonably. The whole idea is to take advantage of trading in an item that isn’t needed and buy something that is. It seems to work for everybody.”

The shop frequently offers unique, one of a kind items such as a recent sale: a child’s BBQ replete with a grille and skewers for little ones to use.

“Currently I have a $1,500 Bloom crib that converts to a toddler bed that retails for $1,500 that I’m selling for $700 in perfect condition. I also have a three-piece Pottery Barn toddler kitchen that retails for $700 available for $180, and a children’s piano that retails for $150 and I’m offering for $60.”

Among her less unique but nonetheless stellar bargain items are strollers of all types, ski clothes, and of course, holiday clothing. Mintz says the store buys holiday items all year long, and now shoppers can take advantage of items such as holiday dresses for children from 30 to 50 percent off.

“For little ones I have holiday pajamas,” she added. “Our post popular items would be clothing, that is the number one, followed by toys. We have a really good book selection, too, from board books to chapter books.”

For bargain holiday shopping, the children’s selection at Children’s Orchard is indeed blooming with possibilities. The shop is located at 2701 N. Sepulveda Blvd. in Manhattan Beach.

Click here to see more from tbrnews.com.

Ronald G. Olson

President

Ron Olson has been President and a Director of NTY Franchise Company since October 2006. Ron’s background included starting his career at Dayton’s Department Store, where he held many management positions. In 1977 he opened his own furniture store in Minnesota, which was a Drexel Heritage prototype store. In 1988 he co-founded Grow Biz International, now called Winmark. The first franchise rights that Olson purchased and started marketing was Play It Again Sports. Olson continued buying the Franchise rights for Once Upon A Child, Plato’s Closet, and Music Go Round. Today there over 1,000 Franchise locations.

Under NTY Franchise Company, the franchise rights were bought for Clothes Mentor and New Uses. In 2013 Olson bought Laptop Exchange and changed the name to Device Pitstop. In 2014 the company opened NTY Clothing Exchange and NTY Kids, now Children’s Orchard. There are currently 204 stores sold and 133 stores opened under the NTY Franchise umbrella.

Chad Olson

Chief Operations Officer

Chad Olson has been Chief Operations Officer of NTY Franchise Company since January 2007. From May 1994 to December 2006, he held various positions for Winmark Corporation (f/k/a Grow Biz International, Inc.), including Field Operations Manager for the Once Upon a Child concept from 1999 to 2002, and Regional Operations Manager for the Plato’s Closet concept from 2002 to 2006.

Sarah Primmer

Vice President of Finance & Human Resources

Sarah Primmer is the Vice President of Finance and Human Resources for NTY Franchise Company. She joined the company in January 2014. Prior to joining NTY, Sarah spent over 25 years as the controller and business manager of a local sales and marketing firm calling on Target stores.

Michael D. Smith

Vice President of Strategic Planning

Michael D. Smith has held numerous roles with NTY Franchise since 2010. He is currently the Vice President of Franchise Development and Strategic Planning. From December 2000 to July 2010, Michael held the position of Chief Executive Officer and Co-Founder of the franchise company Laptop Xchange. From June 1994 to December 2000, Michael held numerous roles within the Grow Biz International brands of Play It Again Sports and Computer Renaissance. These roles included Corporate Store Management, Field Operation Specialist, and Franchisee.

Jenny Mann

Vice President of Operations | Executive Director of IT

Jenny Mann is the Senior Vice President Clothes Mentor and Children’s Orchard. In February of 2024, Jenny took on her current role overseeing IT, Marketing and the e-commerce platforms for both brands. Prior to this, Jenny was the Director of Marketing for NTY Franchise Company since January 2013. Jenny started with the NTY Franchise Company in 2008 with Clothes Mentor and has held many roles, including; Store Manager, New Store Opener, and Regional Operations Manager. Before joining NTY Franchise Company, Jenny worked for Old Navy (Gap, Inc.) and Target in management roles.

Michelle Vaudrin

Senior Director of Operations

Michelle Vaudrin is the Senior Director of Operations for Clothes Mentor and Children’s Orchard. Prior to joining NTY Franchise Company in March 2016, she worked in leadership roles for Burlington, American Eagle and Macy’s. Michelle attended University of Wisconsin-Stout with a degree in Retail Merchandising and Business Administration. She brings extensive background in training of strategies, merchandising, customer service and multi-unit store operations to the team.

Ashley Huebner

Director of Marketing

Ashley Huebner oversees NTY Franchise Company’s marketing and advertising efforts to drive sales, build brand awareness and lead the planning on how to effectively market both brands. She leads creative initiatives for NTY Franchise Company, driving the brands’ vision in aesthetics, tone, and trends to elevate our brand position as a leader in the resale category. Ashley joined the Clothes Mentor team in March of 2015. Ashley has 8+ years of Graphic Design experience. Ashley holds a strong background in design, user experience, and a passion for creativity. She holds a BA degree in Advertising and Art.

Jessica Fix

Franchise Contract and Office Administrator

Jessica Fix is the Franchise Contracts and Office Administrator for NTY Franchise Company. She started with the company in January of 2018. Jessica works alongside the Franchise Development Team and provides office support to the headquarter office. She has 20 years in the franchise industry, previously working for Carlson Leisure Group/Travel Leaders Franchise Group in a variety of roles, such as Database Coordinator, Legal Contract Administrator, and Executive Assistant to the Franchise Sales Team.