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CHILDREN’S ORCHARD: Successful Franchisees Share Their Secrets

Check out this insightful interview from Business-Opportunities.biz featuring two longtime Children’s Orchard franchisees:

Claudia Aguirre and Donahi Bunt, owners of a Children’s Orchard franchise in McAllen, Texas.
Claudia Aguirre and Donahi Bunt, owners of a Children’s Orchard franchise in McAllen, Texas.

 

 

Successful franchisees Claudia & Donahi share their story

We recently spoke with Claudia Aguirre and Donahi Bunt, owners of a Children’s Orchard franchise in McAllen, Texas, and learned why they chose the franchise, what challenges they faced when they first started out and, lastly, what advice they have for potential franchisees.

How long have you been a franchise owner? 

11 years.

What were you doing before becoming a franchise owner? 

We both had worked part time in our families’ businesses for years. (Claudia in the Maquila field and Donahi in the telecommunications field.) It came a time that we wanted to have the experience to create and operate our own business.

Why did you choose Children’s Orchard franchise opportunity? 

As moms, we know how expensive it is to dress the kids in style and how fast they outgrow their clothes. Children’s Orchard offers parents a way to make money by selling their children’s outgrown, gently used items. Plus, they can stick around and shop for fashionable clothing, toys and equipment for a fraction of the retail price. It’s a great concept!

What were some of the challenges you faced starting a franchise?

Finding a way to finance the business and creating an appropriate work and life balance was difficult, especially in the early years when we were just getting the business going.

Where did you research or get advice about starting a franchise?

We called some store owners and talked to a lawyer, but we already knew we wanted to be part of the Children’s Orchard team. During our first year of operation, we visited some of the top performing Children’s Orchard franchises to learn about their daily processes.

How much does starting a franchise cost? 

All of our money! Truthfully, it was an amount very close to what the corporate office told us, but we exceeded that during the first couple of years.

What does a typical day look like for you?

In the early years we were both full-time at the store. Little by little, we built a great team capable of handling much of the day-to-day operations. One of us takes care of the administration and the other takes care of advertising and marketing.

What is your secret to success?

Remember, your customers are the reason you are in business. When something goes wrong, spend your time and energy making it right. Don’t waste time searching for someone to blame. Stay focused on your goals, and track your results. Build a great team to help you reach your goals.

What would you do differently if you had to do it all over?

We would definitely invest more time into learning about our market before opening our doors.

Where do you see your business in five years?

We just moved to a bigger location for the third time, so right now, we just want to focus on getting everything under control and use this change to impact our sales and community involvement in a positive way.

What is one trend that really excites you?

Businesses becoming more eco-friendly is really exciting. It’s rewarding to be part of that trend by allowing parents to recycle their children’s clothes and toys.

What are your favorite online tools or resources and what do you love about them?

Google Drive: All our images, documents, ideas and campaigns are available on any device!

Constant Contact: We love being able to email market!

Do you (or did you ever) have a mentor?

We like to look for learning opportunities everywhere. Other store owners have helped with that learning process.

What advice do you have for others looking to own a franchise? 

Understand that you are buying a franchise in order to mitigate risk and follow a proven success model. If you’re not willing to follow a franchise system, you’ll want to look for another opportunity.

Learn everything you can about the franchise before you buy. Get to know the management team, the owners and the history of the franchise. Talk to as many franchisees as possible, and ask questions. If possible, visit a few franchise units to see the day-to-day operation and talk to customers regarding their opinion of the business.

Would you recommend others be franchisees? Why?

Yes. Buying into a franchise gives you a proven system and support from people with experience in the industry. At the same time, you are the business owner, so you must stay focused in order to succeed.

Where can people get more information on Children’s Orchard franchise opportunities?

Visit the website here.

Where can people find Children’s Orchard on social media?Facebook

Ronald G. Olson

President

Ron Olson has been President and a Director of NTY Franchise Company since October 2006. Ron’s background included starting his career at Dayton’s Department Store, where he held many management positions. In 1977 he opened his own furniture store in Minnesota, which was a Drexel Heritage prototype store. In 1988 he co-founded Grow Biz International, now called Winmark. The first franchise rights that Olson purchased and started marketing was Play It Again Sports. Olson continued buying the Franchise rights for Once Upon A Child, Plato’s Closet, and Music Go Round. Today there over 1,000 Franchise locations.

Under NTY Franchise Company, the franchise rights were bought for Clothes Mentor and New Uses. In 2013 Olson bought Laptop Exchange and changed the name to Device Pitstop. In 2014 the company opened NTY Clothing Exchange and NTY Kids, now Children’s Orchard. There are currently 204 stores sold and 133 stores opened under the NTY Franchise umbrella.

Chad Olson

Chief Operations Officer

Chad Olson has been Chief Operations Officer of NTY Franchise Company since January 2007. From May 1994 to December 2006, he held various positions for Winmark Corporation (f/k/a Grow Biz International, Inc.), including Field Operations Manager for the Once Upon a Child concept from 1999 to 2002, and Regional Operations Manager for the Plato’s Closet concept from 2002 to 2006.

Sarah Primmer

Vice President of Finance & Human Resources

Sarah Primmer is the Vice President of Finance and Human Resources for NTY Franchise Company. She joined the company in January 2014. Prior to joining NTY, Sarah spent over 25 years as the controller and business manager of a local sales and marketing firm calling on Target stores.

Michael D. Smith

Vice President of Strategic Planning

Michael D. Smith has held numerous roles with NTY Franchise since 2010. He is currently the Vice President of Franchise Development and Strategic Planning. From December 2000 to July 2010, Michael held the position of Chief Executive Officer and Co-Founder of the franchise company Laptop Xchange. From June 1994 to December 2000, Michael held numerous roles within the Grow Biz International brands of Play It Again Sports and Computer Renaissance. These roles included Corporate Store Management, Field Operation Specialist, and Franchisee.

Jenny Mann

Vice President of Operations | Executive Director of IT

Jenny Mann is the Senior Vice President Clothes Mentor and Children’s Orchard. In February of 2024, Jenny took on her current role overseeing IT, Marketing and the e-commerce platforms for both brands. Prior to this, Jenny was the Director of Marketing for NTY Franchise Company since January 2013. Jenny started with the NTY Franchise Company in 2008 with Clothes Mentor and has held many roles, including; Store Manager, New Store Opener, and Regional Operations Manager. Before joining NTY Franchise Company, Jenny worked for Old Navy (Gap, Inc.) and Target in management roles.

Michelle Vaudrin

Senior Director of Operations

Michelle Vaudrin is the Senior Director of Operations for Clothes Mentor and Children’s Orchard. Prior to joining NTY Franchise Company in March 2016, she worked in leadership roles for Burlington, American Eagle and Macy’s. Michelle attended University of Wisconsin-Stout with a degree in Retail Merchandising and Business Administration. She brings extensive background in training of strategies, merchandising, customer service and multi-unit store operations to the team.

Ashley Huebner

Director of Marketing

Ashley Huebner oversees NTY Franchise Company’s marketing and advertising efforts to drive sales, build brand awareness and lead the planning on how to effectively market both brands. She leads creative initiatives for NTY Franchise Company, driving the brands’ vision in aesthetics, tone, and trends to elevate our brand position as a leader in the resale category. Ashley joined the Clothes Mentor team in March of 2015. Ashley has 8+ years of Graphic Design experience. Ashley holds a strong background in design, user experience, and a passion for creativity. She holds a BA degree in Advertising and Art.

Jessica Fix

Franchise Contract and Office Administrator

Jessica Fix is the Franchise Contracts and Office Administrator for NTY Franchise Company. She started with the company in January of 2018. Jessica works alongside the Franchise Development Team and provides office support to the headquarter office. She has 20 years in the franchise industry, previously working for Carlson Leisure Group/Travel Leaders Franchise Group in a variety of roles, such as Database Coordinator, Legal Contract Administrator, and Executive Assistant to the Franchise Sales Team.