Support

Clothes Mentor comes with a proven
successful business model

Support

Welcome. We’re glad you’re here. Together, let’s reawaken your future.

At Clothes Mentor, we are here to support you every step of the way on your journey to achieve retail success, while maintaining that healthy work-life balance that is so important to you and your family. After all, it’s personal and we’re here to help you attain your goals.

For starters, we’ll arm you with a proven business model helping you through our entire process. We will collaborate with you to chart a clear path helping you avoid needless trial and error, reduce and eliminate costly mistakes, shorten your learning curve and, ultimately, help you reach your professional and personal goals as quickly as possible. But, that’s just the start. Check out these other key benefits that a Clothes Mentor franchise owner can expect:

It all starts with a plan

We will work hand-in-hand with you to develop a business plan that will provide expert guidance and can be used as the financial and operational playbook for your store during the critical start-up phase of your business.

We are with you every step of your journey

As a part of your onboarding experience, we conduct two separate comprehensive training programs, providing both pre-opening and post-opening classes and hands-on experience. Expect to learn about a variety of topics to assist you in your business, including business planning, personnel management, back of the house administration, inventory management, marketing and merchandising, and so much more.      

Take it to the bank

We have an on-going, productive relationship with Small Business Administration (SBA) preferred status lenders who can help you with pre-qualification before you commit to opening your store. These lenders know our brand, our business plan, and how to process loans quickly and efficiently.    

 Location, location, location

You’ve heard this before − location is everything. We couldn’t agree more and we are here to help with that, too.  Clothes Mentor has adopted a standardized real estate process that has a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review, helping you find the perfect location for your store. 

Opening your doors

We have proven vendors in place to assist you with your store opening. For our Clothes Mentor franchisees, we have negotiated preferred pricing and service on everything needed for a store buildout. From fixtures to equipment to interior/exterior signage to point-of-sale systems and more, we’ve got you covered.

Check out our Proprietary Point-of-Sale (POS) System

The unique software that runs our proprietary POS system was specifically designed to meet the ever-changing needs of the resale business model. With touch screen capabilities and a built-in buy matrix, the system assists in the buying and selling of gently used merchandise.

Our Franchise Business Consultant (FBC) . . . your virtual assistant

Our FBCs serve as small business consultants for our franchisees. They are responsible for ensuring success in all areas of the resale operation, including financial performance, merchandising and customer service, among others.

Let’s celebrate with marketing support you can depend on

Before a store even opens, we help to create community excitement. Then, we continue to provide on-going marketing support to all stores at both local and national levels. Get more in-depth information about each of these topics throughout our site.

 

 

 

Your blueprint for success

You are excited about your new business . . . and you should be! It’s an exciting time as you create your own destiny . . .  on your own terms . . . as your own boss. And, you are accomplishing this while still carving out time for family and friends on your road to financial success thanks to the Clothes Mentor philosophy.

That said, one of the first things you must accomplish to get your business off to the right start is to develop a solid business plan, a blueprint of sorts, to serve as your comprehensive roadmap. For that, a professional and well-designed business plan is essential in helping you raise the funds necessary to finance your business, attract new customers and keep loyal ones returning to boost sales.

Don’t know where to start? We’ll work with you to develop a comprehensive plan that can be used as the financial and operational guide for your store during the critical start-up phase of your business. You need to be at your best when you present your new business to a lender and we’ll provide you the tools and expert advice to impress any audience.

Step One

Analyze your market

We’ll help you develop an introductory section that takes an in-depth look at your local market and analyzes how your business will fit into your community at large. It will also illustrate how you intend to implement your sales and marketing plans and how these decisions will position you to positively impact your business throughout the next 12 months.

Step Two

Identify your target customer

Knowing your customer inside and out is crucial to success. This overview will examine who your prospective customers are, where they live, what they want and what motivates them to buy.

Step Three

Set Your business goals

Putting your goals to paper is a crucial first step for any business. We’ll assist you in establishing your store’s goals for the first three years of operation. Plus, we’ll discuss the elements of your business that are possible to track so you can gauge your progress every step of the way. Together, we’ll develop goals that are achievable, timely and measurable.

Step Four

Develop your marketing strategies and tactics

Look at any successful business and you will see it is supported by a robust marketing plan. This section is the heart of your plan. It details your key marketing messages, along with strategies and tactics to achieve these goals.

Step Five

Determine your budget

This section of your plan will detail the projected expenses of your store, both the expected and unexpected. Your budgeted plan will include estimated gross margins and key expenses such as marketing, rent, payroll, utilities and a host of other categories.

Step Six

Consider your resources

Another key to your success is putting the right people in the right places. Determine who on your team will handle various aspects of your store operations, including running the store day-to-day, marketing the business and handling the accounting. Keep in mind that your plan is flexible, so if your business changes or if other strengths of your associates emerge, we can help you make adjustments to capitalize on them.

In this video, our VP of Franchising shares his insights about staying the course of our proven, profitable business model when launching:

 

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